INSIGHTS

Agile Marketing Insights by Russ Shumaker, MA, MBA

Email Marketing: Why It Pays to Reconnect With Your Existing Customers

Email is alive and thriving. Even though you have more ways of engaging with customers today than ever before, landing in their inbox remains one of the most effective. The key question: Whose inbox do you want to aim for?Do you want to attract new custome...

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Why Even COVID-19 Shouldn’t Halt Your Marketing Spending

Even during an economic struggle, businesses that spend on marketing during the pandemic are likely to find that the investment will pay off.

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A Little Marketing Can Cook Up Wonders for Your Restaurant, Café, or Coffee Shop

With focused online marketing and other creative strategies, owners of restaurants, cafes, and coffee shops can keep business alive through the pandemic.

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What Does The Future Hold For Independent Coffee Shops?

As a specialty coffee shop owner, you’re part host, part mixologist and part business executive—all in one. If you’ve been busy tending to your customers, pull up a stool, pour yourself a steamy latte, and get the skinny on your business forecast beyond 20...

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Adam Smith Would Have Loved the Internet—And Why That Matters to YOU

The great moral philosopher Adam Smith was known as “the Father of Economics.” An astute observer of wealth and security, he believed the two greatest discoveries of all time were the discovery of America and the discovery of the Cape of Good Hope. What ma...

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This is the KEY You Need to Unlock Your Site's SEO Potential

Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages.
Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages. Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages.

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5 Ways Your Business Can Respond to Coronavirus NOW

Practical steps you can take right now to keep your business running during the coronavirus pandemic.

Practical steps you can take right now to keep your business running during the coronavirus pandemic.Practical steps you can take right now to keep your business running during the coronavirus pandemic.

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What is Growth Driven Design?

Quite simply, Growth Driven Design is a better, smarter, faster way to get your site up and running, and working FOR you as an indispensible SALES or FUNDRAISING tool.Infographic source: Synecoretech

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Building a Community Around Your Brand

The usefulness of customer data doesn’t end when you make a conversion.The most effective long-term use of customer data is to create brand advocates who are so loyal to your brand, so excited about your products, that they become voluntary sales reps for ...

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Integrated Marketing Strategies

Ever try to get a herd of cats moving in the right direction?It's darn nearly impossible. But that's what it's like to get all your channels working together within the same strategic framework.A customer data-driven strategy will allow you ...

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Forecasting for Success

Nobody can predict the future.But with consumer data, you can forecast sales more accurately—which makes ordering, inventory, staffing, and other business decisions easier and more cost-effective.If you know something about your customers' buying habi...

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Streamline Your Processes

Leading with customer data and being customer-centric will streamline your processes.Why? It’s quite simple.If your company is trying to be customer-centric without actual data to make decisions on, what’s your North Star?How do you decide what is a priori...

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Why Personalize?

If you know your buyer Personas, the next logical step is to take it one step further and know their NAME. And beyond that, who they are as real, authentic people.Think about it.A data-driven approach to finding out who your customers are critical to in-de...

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Let's Talk About Branding

A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth to identity. They create feelings of safety, security, power, and familiarity. Think of Nike. Apple. Coca-Cola. Ferragamo. Facebook. Even Walma...

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Better Marketing with Better Personas

Why do we need to think about Customer Personas?Many companies have consumer personas that are little more than age-demographic sketches based on whatever information they've been able to collect through a small number of customer interactions and ind...

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The Value of Customer Data

The primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company calls itself “customer-centric.”But when pressed, most executives either don't have a good definition for customer-cen...

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